Privacy Policy
Last updated: June 27, 2026
PureForm Labs operates this website and online store, including all related content, features, products, services, and customer support tools. This Privacy Policy explains how PureForm Labs collects, uses, stores, and shares personal information when you visit our website, create an account, place an order, contact us, or otherwise interact with our services.
By using this website, you confirm that you have read and understood this Privacy Policy.
Personal Information We Collect
When you use our website, we may collect personal information that can identify you directly or indirectly. This may include:
Your name, billing address, shipping address, email address, phone number, and account details.
Payment and transaction information, including order details, payment confirmation, billing information, and purchase history. We do not directly store full credit card or debit card details on our website. Payments are processed securely through third-party payment providers.
Account information, including username, password, preferences, saved details, and customer settings.
Order and browsing activity, including products viewed, items added to cart, checkout activity, previous purchases, returns, refunds, or cancellations.
Communication details, including messages sent through contact forms, email support, or customer service requests.
Technical information, including IP address, browser type, device type, operating system, cookies, session data, and general website usage activity.
How We Collect Personal Information
We may collect personal information in the following ways:
Directly from you when you create an account, place an order, fill out a form, contact us, subscribe to emails, or otherwise provide information through the website.
Automatically through cookies, analytics tools, tracking technologies, server logs, and similar technologies when you browse or use our website.
From third-party service providers, including payment processors, shipping providers, website hosting providers, analytics platforms, marketing tools, fraud prevention tools, and ecommerce platform services.
How We Use Your Personal Information
PureForm Labs may use your personal information for the following purposes:
To process and fulfill orders, including payment processing, order confirmation, shipping, delivery, returns, refunds, and customer service.
To create, manage, and maintain customer accounts.
To communicate with you about your orders, account activity, customer service requests, website updates, policy updates, or other service-related matters.
To improve our website, products, services, checkout process, customer experience, and website performance.
To send marketing emails, promotional messages, product updates, or special offers, where permitted by law. You may unsubscribe from marketing emails at any time.
To detect, prevent, and respond to fraud, abuse, unauthorized activity, security issues, or illegal activity.
To comply with legal obligations, payment processor requirements, tax obligations, dispute resolution, chargeback handling, and enforcement of our website policies.
How We Share Personal Information
We may share personal information only when necessary for business, operational, legal, or service-related purposes. This may include sharing information with:
Payment processors to securely process transactions.
Shipping and fulfillment providers to deliver customer orders.
Website hosting providers, ecommerce platforms, security tools, and IT service providers.
Analytics and marketing service providers that help us understand website performance and customer engagement.
Customer service tools used to respond to inquiries and support requests.
Legal, regulatory, fraud prevention, or compliance parties when required by law or necessary to protect our rights, customers, website, or business.
Business partners or successors in connection with a merger, sale, restructuring, transfer of assets, or similar business transaction.
We do not sell your personal information for direct monetary payment.
Cookies and Tracking Technologies
Our website may use cookies and similar technologies to improve website functionality, remember preferences, support checkout, analyze traffic, prevent fraud, and provide a better user experience.
Cookies may be used for website performance, security, cart functionality, checkout functionality, account login sessions, analytics, traffic measurement, marketing, and advertising purposes.
You may control or disable cookies through your browser settings. Please note that disabling cookies may affect certain website features, including cart, checkout, or account functionality.
Payment Information
Payments made through our website are processed by secure third-party payment providers. PureForm Labs does not directly store full credit card or debit card numbers on its servers.
Payment providers may collect and process payment information according to their own privacy policies, security standards, and legal requirements.
Third-Party Websites and Links
Our website may contain links to third-party websites, platforms, payment processors, shipping services, social media pages, or external tools.
PureForm Labs is not responsible for the privacy practices, security, content, or policies of third-party websites. We recommend reviewing the privacy policy of any third-party website you visit.
Children’s Privacy
Our website and services are not intended for children or individuals under the age of majority in their jurisdiction.
We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so we can take appropriate action.
Security of Your Information
We use reasonable administrative, technical, and organizational measures to help protect personal information against unauthorized access, misuse, loss, disclosure, alteration, or destruction.
However, no online transmission or storage system is completely secure. We cannot guarantee absolute security of information transmitted through the internet.
You are responsible for keeping your account login details confidential.
Retention of Personal Information
We retain personal information only for as long as necessary to provide services, fulfill orders, maintain records, comply with legal obligations, resolve disputes, prevent fraud, enforce agreements, and support legitimate business operations.
Retention periods may vary depending on the type of information and the reason it was collected.
Your Rights and Choices
Depending on your location and applicable law, you may have the right to request access to the personal information we hold about you.
You may also have the right to request correction of inaccurate or incomplete information, request deletion of certain personal information, request a copy of your personal information, withdraw consent where processing is based on consent, object to or restrict certain uses of your personal information, and opt out of marketing emails.
These rights may be subject to legal exceptions. We may need to verify your identity before completing your request.
Marketing Communications
If you subscribe to our emails or provide consent to receive marketing communications, we may send you promotional messages, product updates, special offers, or website news.
You may unsubscribe at any time by using the unsubscribe option in our emails or by contacting us directly.
Even if you unsubscribe from marketing messages, we may still send non-promotional emails related to your orders, account, transactions, policy updates, or legal notices.
International Data Transfers
Your personal information may be processed, stored, or transferred in countries outside your country of residence. These countries may have different data protection laws.
Where required, we use appropriate safeguards to protect personal information during international transfers.
Legal Compliance
We may use or disclose personal information when necessary to comply with applicable laws, legal processes, regulatory requirements, payment processor requirements, tax obligations, chargeback disputes, fraud investigations, or enforcement of our website terms and policies.
Changes to This Privacy Policy
PureForm Labs may update this Privacy Policy from time to time to reflect changes in our practices, website features, legal requirements, or operational needs.
When we update this policy, we will revise the “Last updated” date at the top of this page. Continued use of the website after updates means you accept the revised Privacy Policy.
Contact Us
If you have any questions about this Privacy Policy, how your personal information is handled, or if you would like to exercise your privacy rights, please contact us at:
Email: contact@pureformlabs.co.uk
For privacy-related requests, please include your full name, email address, and a clear description of your request so we can respond appropriately.
